I started sharing my ranching and familying story online over 2 years ago to showcase the beauty of the western lifestyle and foster a community that believes in Agriculture as much as I do. 

What started with a simple instagram post has grown into an apparel line, a podcast, an online course and  marketing retreats for women in Ag/Western/Rural Lifestyle. 

Whether you are a rancher, farmer or social entrepreneur I welcome you into my community. Here you will find tribute to all things Rural America: the lifestyle, the people, and the work. I hope it brings you the same joy and fulfillment it brings me. Cheers to being Rural Rooted. 

I'm Natalie Kovarik, a ranch wife, mom, & SOCIAL entrepreneur.

xoxo Nat

Welcome!